Find and Deploy Your "Secret Sauce" in Yacht Services

As the owner of a yacht services company, you can make your business easier to run, more profitable and, more valuable if you find and deploy your "Secret Sauce".

“Secret Sauce” results from matching your Vision for your company with the design and execution of service offerings uniquely  focused on your customer.  The goal is , from the customer’s point of view, to demonstrate Trusted Competence, Superior Value, and create Evangelist Customers better than your competition.

As you know, running a yacht service business is a special challenge.  Most yacht services are not standard, not routine, there are many stakeholders, the yacht is at risk of damage, and the yacht owner is usually actively involved.  Few yacht service providers have discovered and deployed their “Secret Sauce”.  

The industry remains highly fragmented, leaving you an opportunity for profitable growth.

Success in providing yacht services requires achieving and retaining the trust of yacht owners and the yacht service eco-system.  This can only be achieved by demonstrating competence, value, and reliably making decisions that the yacht owner perceives are in their best interest.

 

There are many ways to create and deliver your “Secret Sauce”.  Getting it done can be hard.  You have constraints, limited resources, and daily challenges that prevent you from generating the progress toward your goals.  But the rewards are high.  Your business will be easier to run, more profitable, and more valuable.

 

The process starts with determining the answers to these three key questions:

1)      What’s in it for your You?

2)      What’s in it for your Customers?

 

3)  What's in it for your Team Members?

These are deep questions that have a profound and personal impact on you, your company culture, technician empowerment, business practices, training, and communication paradigms.

If you would like more information on creating your own special “Secret Sauce” for Yacht Services, please email me, Gene Kohlmann, gene@truebuildyachts.com

Some of my background in yacht services and service innovation can be read online at the links below.

What Boat Buyers Say   http://truebuildyachts.com/testimonial_buyers01.html

What Boat Builders Say http://truebuildyachts.com/testimonial_builders01.html

 

Service Innovation Takes Your Business to Where You Want It To Be  http://bit.ly/VHs2fU