When businesses are easier to run, things go right more often.
Everyone wins when things go right. Positive momentum builds and has no limit. Momentum grows organically as confidence spreads throughout your team. Team members increasingly believe in their ability to create positive outcomes and are empowered because they see that their contributions matter.
Your list of loyal customers grows and they tell other like-minded customers to give you a try.
Click here for 10 ways to make your business easier to run.
Truebuild Yachts
Mission: To make yacht service businesses easier to run, more profitable and more valuable. Everyone Wins When Things Go Right
Monday, June 9, 2014
Tuesday, May 13, 2014
Yacht Services: 10 Ways to Make Your Business Easier to Run
As the owner of a yacht service company, making your
business easier to run should be your first priority.
When a business is unnecessarily hard to run it saps the
mental energy of your team, wastes time, and undermines customer loyalty.
Your business can be easier to run when you:
1.
Define your business vision, mission and core
values, get your team’s input, modify as agreed, and then lead accordingly
2.
Are consistent and reduce “case by case”
decisions
3.
Create customer trust / confidence to achieve
extremely loyal customers
4.
Deliberately choose customer segments that fit
your expertise and deeply understand the constantly changing needs of customers
in each segment
5.
Define products and services in a manner that
makes customers into better customers
6.
Get the right team members on board. Coach existing team members to embrace your vision,
mission and core values. Hire only
people who are naturally aligned.
7.
Implement and champion LEAN 5S and Kaizen
8.
Commit to “trusted systems” that provide the
information necessary to sell and execute in a manner that demonstrates
superior value to customers.
9.
Communicate in a manner that demonstrates to
customers that decisions are made in their best interests.
10.
Track the most important Key Performance
Indicators
Everyone
Wins When Things Go Right
Labels:
boatyards,
Grand Banks,
motoryachts,
nordhavn,
Yacht Services,
yachtrepair,
yachts,
yachtservices
Wednesday, March 19, 2014
Look Differently At Your Customers
Are you searching for new ideas to improve your
business? Try looking at your customers
in a new way.
From the customer’s point of view, look objectively at the services and experiences you offer in each customer segment. Evaluate the actual customer experience at every contact point within your organization and with each and every team member.
From the customer’s point of view, look objectively at the services and experiences you offer in each customer segment. Evaluate the actual customer experience at every contact point within your organization and with each and every team member.
Do your customers perceive:
Risk in dealing with your company?
Competent
performance of services?
Superior value received?
A convenient customer experience?
Timely and informative communication
delivered in their preferred manner?
Decisions
made in their Best Interest?
Advice
based on knowledge of what works,
what does not work and future technologies?
Do you want better results?
Purpose: Review the Vision
and Mission for your business to confirm that they are still relevant. Are the right customer segments being
served? Assess the alignment of your
team’s actions.
Focus: STOP doing anything that
distracts from delivering value to your customers and assign your resources to
the best customer segments.
Simplify: Make everything as
simple as possible to deliver a consistently convenient customer experience and
to make things go right. LEAN 5S and
Kaizen are good working concepts.
Reimagine: Get a Vision of
the type of customer you want and design offerings to attract them. Engage those customers in a manner that makes
them better customers. “Everyone Wins When Things Go Right”
Fascinate: Create a customer
experience that is uniquely compelling and appealing.
Align and Empower: Get your
team and ecosystem in agreement. Ensure
they have the training, information, processes and tools necessary to
consistently deliver your services and customer experience as designed.
Consistency: Repeatability is
essential to building customer trust and confidence as well as improving the
performance and satisfaction of your team.
Customers are your company’s greatest asset. Without profitable customers there is no
business. Creating loyal customers is
the path to making your business easier to run, more profitable and more
valuable.
Labels:
motoryachts,
truebuild yachts,
yachtrepair,
yachts,
yachtservices
Tuesday, March 11, 2014
Reduce Your Workload Now and Move Your Business Forward
As the owner
of a yacht service company, you are a busy.
It is often difficult for you to carve out the time to make the changes
that you know are necessary.
We designed
our “Secret Sauce” Program to create
the time necessary to tackle the changes that will make your business easier to
run, more profitable and more valuable.
“Secret
Sauce” is the unique blend of your Purpose, skillset, goals, and personality as
expressed by your company’s capability to deliver products and services that transform customers into better customers.
The steps
are:
- Purpose: Renew and clarify: Why are you in business?
- Easier to Run: Create immediate time savings, simplify and focus
- More Profitable: Get a better return on your organization’s activity
- More Valuable: Innovations that transform customers
Purpose
A clear
understanding of your Purpose for your business influences every decision and
builds teamwork. This is often a renewal
process or rededication to a prior vision.
It could be an entirely new vision of Purpose.
Easier to Run
Inspire and
focus your team with a clear articulation of your Purpose and their
contribution.
You will
immediately save time by stopping
activities that are not consistent with your Purpose.
Get
LEAN. Adoption of LEAN 5S and Kaizen are
tools that quickly deliver time savings without investment. The process starts with an attitude and understanding.
Simplify and
focus.
More Profitable
You will
start accumulating time savings by renewing your Purpose and making your
business easier to run. You can then use
the time savings to generate additional revenue, continuously improve
operations, explore the best customer segments, and improve your product and
service offerings.
More Valuable
Customers
are your most valuable asset. Team
members are extremely valuable, but there is no business without customers.
This step transforms
your customers into better customers in your unique “Secret Sauce” way.
Transforming
customers requires deliberate innovation.
Loyal
customers are easier to serve and more profitable.
A profitable,
loyal and growing customer base created by your “Secret Sauce” innovations makes your business more
valuable should you want to sell it and easier to run and more profitable while
you operate it.
Wednesday, March 5, 2014
Win More Sales and Save Time
Truebuild Yachts is today launching its On-Demand Customer Quotation Service for yacht service providers.
The goals of this service are:
The goals of this service are:
- Immediately reduce your workload
- Win more sales
- Save you money
- Reliably support your business
The quote format "sells" because it inspires customer trust and demonstrates your competence.
The process is easy for you as we are experienced and use our Truebuild_iT database.
The cost is low. Just 1/3rd of 1% of the quoted price. A $15,000 quote costs $49.50.
Give it a try. It sells. It is easy. It is low cost. It is flexible, use only as needed.
Contact: gene@truebuildyachts.com
Friday, February 21, 2014
Get Your Time Back
Yacht service company owners are frequently short of time to accomplish things they want to accomplish in their business.
A quick solution is to STOP doing things that are not important to the business.
Define your "Secret Sauce" to create a framework for only serving the right customers in the right way to avoid distractions.
This first step will quickly save time for you and your team.
A quick solution is to STOP doing things that are not important to the business.
Define your "Secret Sauce" to create a framework for only serving the right customers in the right way to avoid distractions.
This first step will quickly save time for you and your team.
Friday, February 7, 2014
Make Your Yacht Service Company Easier to Run, More Profitable and More Valuable
What does it mean to make your business easier to run, more
profitable and more valuable?
Your yacht service business will be easier to run when:
- Customers are loyal, repeat and refer other like-minded customers
- Your Team is engaged, loyal and skilled
- LEAN thinking in pervasive in the company
- Processes are effective, reliable and repeatable
Your yacht service business will be more profitable when:
- It is creating loyal customers in the right customer segments
- It consistently delivers great value to customers owing to superior execution, see 2,3,&4 above
- A proven capability to grow the number of loyal customers, as customers are a company’s greatest asset
- A leadership position in a growing customer segment(s)
- A company culture of achievement
- A company culture of continuous improvement
- Proven processes that are scalable
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