Truebuild_iT - The best tool to make your business Easier to run and more Profitable

Choosing the right customer segments and transforming those customers into extremely loyal customers is essential to making your business easier to run and more profitable.

Extremely loyal customers are profitable repeat customers and they will refer other like-minded customers to your business.

Truebuild_iT’s sole mission is to transform customers into extremely loyal customers while lowering the cost of operation.

·         Quotation System          

·         Work Order System

·         Status Update System

Everyone Wins When Things Go Right

If you want more information on Truebuild_iT software for yacht service providers please contact me or connect with Truebuild Yachts on Facebook or Google+.

Announcing Truebuild_iT Software - Everyone Wins When Things Go Right

Truebuild_iT software, our latest tool to make things go “right”, will make your business easier to run and more profitable.  We believe that everyone wins when things go “right”. 

Truebuild_iT software is intended for use by yacht service providers and yacht builders.  Truebuild_iT is specifically designed to deal with the critical, complex projects inherent in these businesses and to make them go “right” from start to finish.

·         Quote customers easily, earn their trust/confidence, and achieve your margins

·         Execute the work in a LEAN and “on specification” manner by giving team members the information they need, when they need it

·         Update Job Status easily to keep everyone informed

If you share our passion for having things go “right” and you would like to know more, please contact me, or connect with Truebuild Yachts on Facebook or Google+.

Yacht Service Company Owners: Can Customers be Trained?

Frustrated yacht service company owners often ask, can customers be trained?

Customers can not be trained, but they can be led. Customers can be led to behave in a way that is good for them and good for your business, when the purpose of your business is clearly communicated and backed by action.

State clearly the purpose of your business and why a customer should care.  Customers that believe what you believe will associate with your business and try your offerings. 

Design your products/services to reflect what you believe and deliver them consistently to earn your customer’s trust.  If the customer segment is large enough, your business will be profitable and your frustration with customers will abate.

Yacht Service Company Owners - Is Your Business "Secret Sauce" Negatively Affecting Your Customers?

Weak Customer loyalty and low profit margins are a serious problem for many yacht service companies.

Every business has a “Secret Sauce” that affects their Customers, whether it is intentional or not.  Often the actual “Secret Sauce”, as Customer’s perceive company performance, drives Customers to try other service providers or encourages them to bargain for lower prices.

When speaking with yacht service company owners, I define business “Secret Sauce” as the unique blend of their skillset, vision, goals, and personality as expressed by their company’s capability to deliver products and services that can transform Customers into more loyal and more profitable Customers.

Discovering and deploying “Secret Sauce” to transform Customers is a deliberate process, the goal of which is identifying the best Customer segments in which to gain the Customer / Trust and Confidence.   Customer Trust / Confidence is gained by consistently demonstrating Competence and making decisions in the Customer’s Best Interests, as perceived by the Customer.

Business Owners: Are You Too Busy To Grow Your Business?

After having skillfully grown their business, as a result of smart decisions and hard work, many small business owners have their time consumed by daily activities with no time left over for the activities to do the things they want to transform their business for further growth.

Growth plans get deferred, season after season.  This condition results in work days that feel repetitive and unproductive, while the dates for achieving financial and lifestyle goals seem to get further into the future.

What is the best way to break this pattern?

Yacht Service Company Owners: Customers Are Your Most Valuable Asset

Without Customers there is no business.

As a business owner, it is your job to make your business more profitable by transforming your Customers into more valuable Customers.

Yacht owners are demanding Customers.  They are active participants in getting the service they desire, whether they are personally involved or they delegated the oversight to a representative.  They are curious as to how their boats will be properly serviced.  Their safety and enjoyment of the boat directly relates to dependable performance of the yacht’s systems.  They want to be knowledgeable.  They want to be involved in service work “at will”, not out of a sense of necessity.  They want your leadership in forming and achieving their vision of the future of yacht technology and how it fits their yachting goals.

They do not want to be embarrassed by poor workmanship on their boats or by having the wrong gear.

Yacht owners are constantly changing and evolving in their needs.  They are individuals who uniquely respond to service offerings. 

Your task is to design and deliver your service offerings in a way that transforms each of your Customers into a more valuable Customer for you, while simultaneously making your services more valuable to your Customer.

The image below portrays the key elements in the Customer transformation process.  Future posts will discuss each of these elements.

Yachting Service Company Owners: What is your "Secret Sauce" and Why should you care?

“Secret Sauce” in your business is the unique blend of your skillset, vision, goals, and personality as expressed by your company’s capability to deliver products and services that transform your Customers into Better Customers.

You should care about this because turning Customers into Better Customers makes your business:

Ø  Easier to Run

Ø  More Profitable

Ø  More Valuable

Ø  Scalable